Business Intelligence and Strategy Formulation
Keywords:
Business Intelligence (BI), Strategy Formulation, Data Analytics, Decision-MakingAbstract
In today’s rapidly evolving business environment, companies need to make informed decisions that can drive growth and innovation. Business Intelligence (BI) plays a critical role in supporting strategy formulation by providing organizations with the tools and data they need to understand market trends, customer behavior, and internal performance. This paper examines the role of Business Intelligence in the strategy formulation process, discussing how BI tools and analytics contribute to decision-making, forecasting, and competitive advantage. The study focuses on the application of BI in the context of Pakistan’s growing business sectors such as telecommunications, manufacturing, and retail, providing insights into how organizations can use BI to shape and refine their strategic plans.
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