Global Strategic Management: Adapting Across Borders

Authors

  • Muhammad Haris Qureshi Centre for International Business & Strategy, Institute of Business Administration (IBA), Karachi, Pakistan.
  • Sanaullah Rehman School of Business and Economics, University of Management and Technology (UMT), Lahore, Pakistan.

Keywords:

Global Strategy, Cross-Border Management, Adaptation Strategies, Multinational Corporations

Abstract

Global strategic management is essential for organizations aiming to compete successfully in international markets. The process involves the formulation and implementation of strategies that can effectively address the challenges posed by cultural, economic, and political differences across borders. This paper examines the key concepts of global strategic management, emphasizing the importance of adaptability and flexibility in international business. It discusses the major frameworks and strategies used by multinational corporations (MNCs) to operate effectively in diverse environments, with a specific focus on the adaptation strategies used by companies operating in Pakistan and other emerging markets. The article also highlights the challenges and opportunities associated with managing cross-border operations, as well as the role of leadership in driving global strategy.

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Published

2024-06-30